FRACTIONAL CFO & STARTUP BOOKKEEPING — UK & DENMARK

Your startup deserves
financial clarity

Strategic financial leadership and precise bookkeeping to help you scale confidently, raise capital, and make smarter decisions.

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WHAT WE DO
Finance that fuels growth
From day-to-day bookkeeping to strategic CFO advisory, we've got your back at every stage.
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Fractional CFO

Strategic financial leadership without the full-time cost. Cash flow forecasting, fundraising support, board-ready reporting, and growth planning.

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Startup Bookkeeping

Accurate, investor-ready books from day one. Monthly close, reconciliations, accounts payable/receivable, and payroll support.

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Fundraising Support

Financial models, pitch deck financials, due diligence prep, and cap table management to help you close your next round.

⚙️

Systems & Automation

Streamline your finance stack — QBO/Xero setup, expense management, billing automation, and integrations that save hours every month.

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Exit Readiness

Prepare your business for acquisition, merger, or sale. We handle financial clean-up, vendor due diligence, valuation support, and deal-room preparation so you're ready when the time comes.

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Founder Financial Education

Empowering founders to read, understand, and act on their numbers. Workshops, 1-on-1 coaching, and practical tools to build your financial confidence as a leader.

Trusted by founders
"

David Ralph is the kind of CFO every founder wishes they had from day one. He took our financials from chaotic to crystal clear, and his calm, strategic approach gave us real confidence during fundraising. SA Startup Consulting is a must for any founder who wants to stop guessing and start growing with clarity. Can't recommend them enough.

— Brooke Andrews, CEO and Founder
"

David doesn't just crunch numbers — he translates them into decisions. SA Startup Consulting gave us clarity on our numbers, confidence in our forecasting, and a finance partner who truly understood the pace and pressure of a high-growth startup. If you're a founder looking for a hardworking fractional CFO who gets the startup world, look no further.

— Lee Veitch, Co-Founder & Managing Director at SuperAwesome | Advisor | Investor
OUR TEAM
Meet the people behind the numbers
A dedicated team backed by a trusted network of specialists — everything you need under one roof.
David Ralph

David Ralph

Founder & Fractional CFO

CA (SA) with 12 years of experience working with PE and VC-backed businesses. Passionate about helping founders scale with financial clarity and confidence.

LinkedIn Profile
Padraic Bindon

Padraic Bindon

Finance Director

CA (SA) focused on audit and due diligence readiness. Helps founders get their financials and controls investor-ready ahead of fundraises, audits, and exits.

LinkedIn Profile

Bookkeeping Team

Dedicated Bookkeepers

Our small, hands-on team of bookkeepers keeps your day-to-day finances running smoothly — from monthly closes and reconciliations to payroll and accounts management.

Partner Network

Specialist Partners

For complex matters like audits, tax compliance, and regulatory advisory, we work with a trusted network of specialist partners to ensure you get expert support when it counts.

A NOTE TO FOUNDERS
Why every startup needs a fractional CFO

As a founder, you're brilliant at what you do — building products, winning customers, and leading teams. But too often, finance becomes an afterthought until it's a crisis.

A fractional CFO gives you the strategic financial leadership of a full-time hire at a fraction of the cost. We don't just keep score — we help you understand your runway, make confident decisions with data, and speak the language investors expect.

Whether you're raising your first round, scaling operations, or preparing for an exit — having someone in your corner who lives and breathes the numbers can be the difference between guessing and growing.

You don't need a full-time CFO. You need the right one, at the right time.

David Ralph
David Ralph
Founder, SA Startup Consulting
GET IN TOUCH
Let's talk numbers
Book a free 30-minute discovery call to see how we can help your startup thrive.

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